Expanding Access Through Diversity-Focused Recruitment
OMNI CRS helped a Fortune 500 life sciences division exceed diversity quotas by delivering over 70,000 qualified patients in 8 months across multiple studies.
The Results
- 70,000+ qualified patients recruited
- Diversity requirements met across key studies in RSV, MDD, Hypertension, Diabetes, and Covid
- Goals achieved within 8 months
“We’ve worked with OMNI CRS for several years and rely on them for excellent service and support. They are quick to respond, easy to work with.”
-Marketing Manager, Patient Recruitment
The Challenge & OMNI CRS’ Approach
The Challenge
The client faced high recruitment costs and struggled to meet patient and diversity quotas across multiple therapeutic areas, slowing study timelines.
OMNI's Approach
- Laser-focused targeting to identify precise patient cohorts, resulting in more engagement and down-funnel conversions
- Tailored digital campaigns across search, social, PPV, and display
- Dedicated emphasis on diversity and inclusivity
- Expanded client's reach into international markets
Why It Worked
OMNI CRS combined performance-driven outreach with inclusivity, delivering highly engaged, call-verified patients. By optimizing spend across multiple channels, the client achieved both cost efficiency and diversity compliance.